Task
Several group companies needed clear rules, so that everyone on the team could create material that fits the brand.
Brand guidelines
SCHILLING GROUP Brand Guidelines
Brand guidelines for companies of SCHILLING GROUP: colours, typography, logo use, light and dark versions, icons and presentation rules, plus colour palettes for all 13 brands of the group. Flip through the book below.
Idea
One handbook structure for every company: colours with hex codes, typefaces, logos on dark and light backgrounds, buttons, icons and presentation layouts. Shown here for Amperia and Fire Solution Partner.
Result
Handbooks for Amperia and Fire Solution Partner, and a shared palette system with five shades per colour for all 13 brands.
Flip through the guidelines
Click a page corner, drag it, or use the arrows.
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