Merch

SCHILLING GROUP Merch

Merch for SCHILLING GROUP: a Christmas card holder with its own superhero Santa, a T-shirt for the group company Cool Connect, and a T-shirt series for the Jugendfeuerwehr Sohland a.d. Spree, carrying the SCHILLING GROUP name.

Role: Design, in-house
Scope: Christmas card holder · Character illustration · T-shirts

SCHILLING GROUP merch: Christmas card holder, superhero Santa and T-shirts

Task

Pieces people keep and wear: they had to feel high-end and still carry the brand clearly.

Idea

For Christmas, a Santa who flies in like a superhero over a city skyline linked like a network, a nod to the group's infrastructure work, drawn in seven poses. For the shirts, dark navy with restrained red type and a crest, so they look slick rather than promotional.

Result

A die-cut card holder reading "Strahlende Weihnachten" with a QR code, a Santa character set for the season, and a range of T-shirt designs from subtle chest logo to full back print.

Christmas card holder "Strahlende Weihnachten" and the superhero Santa in seven poses

T-shirts for Cool Connect and the Jugendfeuerwehr Sohland a.d. Spree, with the crest designs

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