Startup project

REGULIGHT

Brand design, website and print for REGULIGHT, an AI compliance startup that helps companies check their AI use cases against the EU AI Act. The design was vibe coded to be AI readable and adapts to AI systems: your AI can read the brand and implement it. Prompts for the agents included.

Role: Marketing & branding, as part of the team
Scope: Website · Brand design · Business cards

REGULIGHT website: headline section with orange gradient

Task

Regulation is a dry, complex topic. The brand had to make it feel clear, trustworthy and approachable, for compliance teams and tech teams alike.

Idea

Three light bars run through the logo and every touchpoint. A warm yellow-to-orange gradient on calm dark grey keeps the brand serious, but human.

Result

Clear design rules for colour, type and components, and a consistent brand across website, business cards and sales material. The website guides visitors through the process in six clear steps.

REGULIGHT design rules: colour palette and gradient

REGULIGHT design rules: Montserrat and Plus Jakarta Sans

REGULIGHT design rules: buttons, cards, gradient and bar motif

REGULIGHT website: comparison and six-step process

REGULIGHT website: process steps and comparison table

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