Task
Create an identity that feels premium and modern, and works everywhere, from catering boxes to business cards.
Client project
Another Food Club
Brand identity for Another Food Club, modern culinary from Cologne: premium buffets, flying finger food and creative concepts for special events.
Idea
I explored more than 20 logo directions and refined two: an elegant serif wordmark and a monogram. Deep green, sand and taupe give the brand a calm, premium feel.
Result
A complete brand system: logo variants, colour palette, typography and icons, applied to packaging, bags, textiles and stationery.
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