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Concept project

Print Café

A concept brand for a café that is more than a café: a makerspace where specialty coffee meets 3D printing.

Role
Self-initiated brand study
Scope
Logo · Moodboard · Colours
Print Café moodboard with logo, colours and photo style

Task

Self-initiated study: what does a café brand look like for young makers who work, study and create on the go?

Idea

I started with a persona (23, student, living in a city) and built a warm palette of coffee browns and creams around her.

Result

Logo, colour palette, typography and a moodboard, brought to life in the café interior, on cups, coffee bags and to-go packaging.

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