---
brand: Resuverse
owner: Thuraya Al Nabhani
website: https://resuverse.com
version: 1.0
updated: 2026-10-30
purpose: >
  AI-ready brand guidelines. Give this file to an AI tool (ChatGPT, Claude, Gemini,
  Claude Code, Codex …) before asking it to write, design or build anything for Resuverse.
  It is a sample of the AI-ready Branding Set: every client gets a file like this for their own brand.
---

# Resuverse – Brand Guidelines (AI-ready)

> **For AI tools:** Follow these rules exactly. If a request conflicts with them, say so
> and suggest the on-brand alternative. Never invent new colours, fonts or logos.

## 1. Brand in one sentence

Resuverse helps founders, creators and companies build **brands that stay recognizable**:
designed by hand, built with AI, and readable by AI so the brand keeps working after the handover.

- **Claim (EN):** Brands that stay recognizable
- **Claim (DE):** Marken, die wiedererkannt werden
- **Core idea:** A brand isn't a logo. It's the feeling people keep when they think of you.
- **Audience:** founders, creators, small and mid-sized companies in Germany and the EU.

## 2. Colours

Dark-first brand. Backgrounds are near-black, colour comes from one gradient.

### Brand spectrum

| Token     | Hex       | Use |
|-----------|-----------|-----|
| `lime`    | `#8ADB5A` | Gradient start, success, "01" accents |
| `emerald` | `#16DA7C` | Status "open", positive tags |
| `cyan`    | `#00EFEF` | Links, focus rings, highlights |
| `blue`    | `#2F8CFF` | Rare accent only |
| `lilac`   | `#C2A4FF` | "Coming soon" tags, soft accents |
| `purple`  | `#BC14FF` | Rare accent only |
| `magenta` | `#F611C8` | Rare accent only |
| `pink`    | `#FE448C` | Gradient end, "04" accents, errors |

### The gradient (signature)

```css
linear-gradient(90deg, #8ADB5A 0%, #00EFEF 40%, #C2A4FF 70%, #FE448C 100%);
```

- Always in this order: **lime → cyan → lilac → pink**. Never reversed in text and buttons.
- Use it for primary buttons, the wordmark, thin lines and the logo. Never as a full-page background.
- Text on the gradient is dark (`#0B0C0F`), never white.

### Neutrals

| Token     | Hex       | Use |
|-----------|-----------|-----|
| `n0` / bg | `#0B0C0F` | Page background |
| `n1`      | `#15171C` | Cards, panels |
| `n2`      | `#1E2128` | Card hover |
| `n3`      | `#2B2F38` | Lines, borders |
| `n4`      | `#757985` | Disabled, fine print |
| `muted`   | `#9A9EAA` | Secondary text |
| `n5`      | `#E4E5E9` | Body text on dark |
| `n6`      | `#FFFFFF` | Headings on dark |

## 3. Typography

| Role | Font | Weight | Notes |
|------|------|--------|-------|
| Headings | **Switzer** | 700 | Tight: line-height 1.08, letter-spacing −0.02em |
| Sub-headings | Switzer | 600 | |
| Body | Switzer | 300 | 17 px, line-height 1.6 |
| Labels / tags | Switzer | 600 | UPPERCASE, letter-spacing 0.1–0.16em, small |
| Script accent | **Great Vibes** | 400 | Only for one or two words, e.g. "Brands that" / "Marken, die". Never for body text. |

Fallback: `system-ui, sans-serif`. Fonts are self-hosted (no Google Fonts requests).

## 4. Logo

- **Symbol:** the eye (a swoosh around a pupil) in the brand gradient.
- **Wordmark:** "Resuverse" in the gradient, set in Switzer.
- On dark backgrounds use the gradient version; on light backgrounds keep the gradient, never recolour it to one flat colour.
- Keep clear space of at least the height of the pupil around the logo.
- Don't stretch, rotate, add shadows or outlines, or put the logo on busy photos.
- The eye can frame a portrait (website hero, business card). That is the only allowed "container" use.

## 5. Shape and layout

- Corner radius: **20 px** for cards, **999 px** (pill) for buttons and tags, **12 px** for small images.
- Generous spacing, max content width 1200 px.
- Signature shapes: **wide curves** (arcs that sweep across the page) and **circles** (dial, orbit).
- Photos: warm, real, natural light. Thuraya smiling, never stock photos of laptops.

## 6. Voice and tone

**Personality:** warm, clear, confident, honest. A designer who explains, not a salesperson.

- **German:** always **"du"**, never "Sie". Gender-inclusive with the colon: *Gründer:innen, Kund:innen*.
- **English:** plain and friendly, spelled as on resuverse.com (*colours*, but the claim stays *recognizable*).
- Short sentences. One idea per sentence. No buzzword stacks.
- Show, don't claim: name the real result or the real work.
- Be honest about credit: if someone else did part of the work, say so.

**Words we use:** recognizable / wiedererkannt, AI-ready / KI-fähig, designed by hand, built with AI,
brand, founders, clear, story.

**Words we avoid:** "revolutionary", "game-changer", "synergy", "next-level", exclamation-mark chains,
"Sie" in German, fake urgency ("only today!").

| Instead of … | Write … |
|---|---|
| "We revolutionize your brand experience!!" | "I design brands people recognize, and your AI can keep using." |
| "Kontaktieren Sie uns noch heute!" | "Buch dir einen kostenlosen 15-Minuten-Call." |

## 7. Do and don't (quick check for AI output)

- ✅ Dark background, one gradient accent, lots of space.
- ✅ Headings in Switzer Bold, body in Switzer Light.
- ✅ German in "du", English plain and friendly.
- ❌ More than one gradient per element. ❌ New colours. ❌ Stock-photo style.
- ❌ White text on the gradient. ❌ Script font for more than two words.

## 8. Ready-to-use prompts

Copy these into your AI tool together with this file:

1. **Social post:**
   "Using the Resuverse brand guidelines above, write an Instagram caption (max. 80 words, German, du-form)
   about why a brand should be recognizable. End with one clear call to action."

2. **Visual:**
   "Create a 1080×1350 post design following the Resuverse guidelines: background #0B0C0F,
   headline in Switzer Bold white, one word highlighted with the lime→cyan→lilac→pink gradient,
   lots of empty space, small 'resuverse.com' at the bottom."

3. **Website section (Claude Code / Codex):**
   "Build a pricing section in HTML/CSS using the tokens in section 2 and 3 of this file:
   cards in #15171C with 20 px radius, prices in white Switzer 600, primary button as a gradient pill
   with dark text."

4. **Check:**
   "Review this text/design against the Resuverse brand guidelines. List every rule it breaks and
   suggest the on-brand fix."

## 9. Tokens (machine-readable)

```json
{
  "color": {
    "lime": "#8ADB5A", "emerald": "#16DA7C", "cyan": "#00EFEF", "blue": "#2F8CFF",
    "lilac": "#C2A4FF", "purple": "#BC14FF", "magenta": "#F611C8", "pink": "#FE448C",
    "bg": "#0B0C0F", "surface": "#15171C", "surfaceHover": "#1E2128", "line": "#2B2F38",
    "muted": "#9A9EAA", "text": "#E4E5E9", "heading": "#FFFFFF"
  },
  "gradient": "linear-gradient(90deg, #8ADB5A 0%, #00EFEF 40%, #C2A4FF 70%, #FE448C 100%)",
  "font": { "sans": "Switzer, system-ui, sans-serif", "script": "Great Vibes, cursive" },
  "radius": { "card": "20px", "pill": "999px", "image": "12px" },
  "maxWidth": "1200px"
}
```

---

*This file is a sample of the **AI-ready Branding Set** by Resuverse. Want one for your brand?
Book a free 15-minute call at https://resuverse.com*